Kit
Email marketing for creators (formerly ConvertKit), with sequences, automations and digital product sales.
- Price
- Creator for 5k subscribers: $89/month ($75 billed yearly)
- Free plan
- Yes
- Setup
- No code
- Up and running
- An hour for the first form and email; the domain records verify within a day.
What Kit is for
Kit (formerly ConvertKit) is a newsletter tool for creators: you collect subscribers with forms and landing pages, send them broadcasts and, on paid plans, automatic email sequences. It is for building an audience before or around your product, not for the emails your app sends on its own like login codes or receipts.
How it plugs into your product
- 1Create a free account and publish a landing page or embed a sign-up form on your site.
- 2Authenticate your sending domain with the DNS records Kit gives you so newsletters don't land in spam.
- 3Write and send broadcasts from the editor; tag subscribers by interest.
- 4Upgrade to Creator when you need welcome sequences or automations, or to connect your app through paid integrations.
Does it fit your idea?
It fits if
- A founder building an audience with a weekly newsletter before launching, with up to 10,000 subscribers free.
- A creator selling a course, template or ebook straight to their list.
- Someone who wants to write and send without touching code.
Look elsewhere if
- You need emails triggered by what users do inside your app (signed up, didn't finish setup): Loops is built for that.
- You need login codes and receipts: use a transactional service like Resend or Postmark.
- Your plan depends on an automatic welcome sequence from day one but you can't pay yet.
What people only find out after building
Read this before you build on it. Each item links to the official page that says so.
The free plan has no automations, no email sequences and no rules; they need Creator or Creator Pro. If you downgrade, your automations stop running.
Official source: help.kit.comPast 10,000 subscribers on the free plan, you must upgrade to keep sending.
Official source: help.kit.comBilling follows confirmed subscribers and moves you up a tier automatically when you cross it; going back down is manual.
Official source: help.kit.comCold subscribers who stopped opening still count toward the bill until you remove them.
Official source: help.kit.com
Price
Creator for 5k subscribers: $89/month ($75 billed yearly)
Up to 10,000 subscribers, with unlimited broadcasts and landing pages.
- Free tier
- 10,000 subscribers
- Price for 5k contacts
- $89/month (Creator)
- Automations
- Unlimited visual automations from Creator
Checked on Oct 28, 2026 · official pricing
What it costs in practice
A founder with 3,000 subscribers who wants a welcome sequence: Creator at $59/month (or $39 at 1,000). Without automations, the same list stays free up to 10,000. Rough estimate.
Estimate from the official price. Check it before you decide.
At a glance
- Free plan: yes
- Open source: no
“Not stated” means the official site doesn’t say.
Who uses it
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