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Transactional email

Brevo vs Resend vs SendGrid

Brevo, Resend, SendGrid side by side: price, free tier, who each one fits and when to skip it.
Item
Brevo
Resend
SendGrid
What it doesEmail marketing, automations and transactional email in one account, plus SMS and WhatsApp.Email API for developers, with SDKs and React Email templates.Twilio's email API and marketing platform for sending at scale.
Best forBest for a SaaS that wants receipts and newsletters in one tool, priced by emails sent rather than by contacts.Best for a Next.js SaaS that wants login codes and receipts going out in an afternoon, with templates written in React.Best for a SaaS that already uses Twilio for SMS or WhatsApp and wants email on the same account and support contract.
Skip it ifSkip it if you want a developer-first API with typed SDKs and React templates: Resend is a smoother fit.Skip it if you send millions of emails a month and every cent counts: Amazon SES costs a fraction of the price.Skip it if you are still validating the product: there is no permanent free plan, only a 60-day trial at 100 emails a day.
SetupA little code. Newsletters in an afternoon with no code; transactional email waits for support to activate it, then an afternoon of code.Needs a developer. An afternoon to send the first email; the domain check usually clears the same day.Needs a developer. An afternoon to send the first email, once the domain DNS records are in place.
PriceFree, then Starter from $9/month for 5k emailsFree, then from $20/month for 50k emailsFrom $19.95/month (Essentials)
What it costs in practiceA SaaS with 2,000 contacts sending 4 newsletters a month (8,000 emails) can't use the 10,000-email tier, which holds 1,500 contacts. It needs the 15,000 tier: $9 + $16 = $25/month. Rough estimate, before logo removal.A SaaS with 2,000 active users sending around 20,000 emails a month (logins, resets, receipts) is past the free 3,000, so it lands on Pro: $20/month covers up to 50,000. Rough estimate.A SaaS sending 30,000 transactional emails a month fits Essentials 50k: $19.95/month. At 100,000 it moves to $34.95. Rough estimate; newsletters are billed on top.
Free plan300 emails a day, with up to 100,000 contacts stored.3,000 emails a month, capped at 100 a day.No permanent free plan; a 60-day trial sends 100 emails a day.
Free tier300 emails/day3,000/month (100/day)60-day trial, 100/day
Price for 50k emails/month50k emails: $56/mo; 5k contacts: $32/mo$20/month (Pro)$19.95/month (Essentials, 50k)
SetupREST API, SMTP and SDKs, same account as marketingREST API, SMTP and SDKs; React Email templatesREST API, SMTP and SDKs; dynamic templates
Open sourceNo: noNo: noNo: no
Before you build
  • Transactional email needs a separate activation: new accounts get an "SMTP account not yet activated" error until support turns it on.
  • Brevo tests each campaign on a sample first. Hard bounces over 2%, unsubscribes over 1% or complaints over 0.2% suspend the campaign and the account, and a repeat can mean permanent deactivation.
  • Paid plans are priced by emails, but each email tier also caps contacts: Starter with 5,000 emails holds only 500 contacts, and you need the 20,000-email tier to go past 2,500.
  • Starter keeps the Brevo logo in your emails unless you pay $12/month extra; it is included from Standard.
  • The free plan sends 300 emails a day, counting transactional and marketing together.
  • The free plan stops at 100 emails a day, not just 3,000 a month. On a launch day with 150 sign-ups, the last login codes don't go out until midnight UTC.
  • If you also receive email through Resend, each received email counts against the same daily and monthly quota.
  • Keep bounces under 4% and spam complaints under 0.08%. Above that, Resend may pause your sending, and the policy allows shutting the account down without warning. Never import a bought or old list.
  • Newsletters are a separate plan priced by contacts ($40/month for 5,000), on top of the transactional plan.
  • A dedicated IP only exists on the Scale plan ($90/month and up), costs $30/month extra and requires more than 3,000 emails a day.
  • There is no free plan anymore. The trial sends 100 emails a day for 60 days; when it ends, every integration using your API keys stops sending until you upgrade.
  • The old free plans were retired in 2025: sending was paused and accounts with more than 100 contacts had them deleted, with no way back after upgrading. A sign of how fast a free tier can go.
  • Essentials keeps only 3 days of activity history and has no dedicated IP; 7 days and an included IP start at Pro, from $89.95/month.
  • Downgrading Marketing Campaigns to the free plan deletes every contact in the account, so export first.
Price checked

Checked on Oct 28, 2026 · official pricing

Checked on Oct 28, 2026 · official pricing

Checked on Oct 28, 2026 · official pricing

Prices are read from each official pricing page on the date shown and can change. Always confirm before signing up.

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