Analytics

Google Analytics

4.7M sites

Google Analytics is a free web analytics service that tracks and reports website traffic.

Facebook Pixel

1.6M sites

Facebook pixel is an analytics tool that allows you to measure the effectiveness of your advertising.

Cloudflare Browser Insights

1.2M sites

Guide

Cloudflare Browser Insights is a tool that measures the performance of websites from the perspective of users.

Site Kit

583.5K sites

Site Kit is a one-stop solution for WordPress users to use everything Google has to offer to make them successful on the web.

Microsoft Clarity

576.1K sitesSaaSFreemium

Microsoft's Clarity is a analytics tool which provides website usage statistics, session recording, and heatmaps.

Yandex.Metrika

315.3K sites

Yandex.Metrica is a free web analytics service that tracks and reports website traffic.

Snowplow Analytics

221.5K sitesSaaSOpen sourceQuote

Snowplow is an open-source behavioral data management platform for businesses.

Matomo Analytics

198.2K sitesOpen sourceFreemium · Pay as you go

Matomo Analytics is a free and open-source web analytics application, that runs on a PHP/MySQL web-server.

Hotjar

179.2K sitesSaaSFreemium · $ · Subscription

Hotjar is a suite of analytic tools to assist in the gathering of qualitative data, providing feedback through tools such as heatmaps, session recordings, and surveys.

Linkedin Insight Tag

151.5K sites

LinkedIn Insight Tag is a lightweight JavaScript tag that powers conversion tracking, website audiences, and website demographics.

MonsterInsights

98.5K sitesFreemium · $ · Subscription

MonsterInsights is the most popular Google Analytics plugin for WordPress.

Datadog

87.1K sitesSaaS$ · Pay as you go · Subscription · Freemium

Datadog is a SaaS-based monitoring and analytics platform for large-scale applications and infrastructure.

Used byCreditas,Figma,RD Station,Resend+1

PixelYourSite

81.3K sites$ · Subscription

PixelyourSite is now probably the most complex tracking tool for WordPress, managing the Facebook Pixel, Google Analytics, Google Ads Remarketing, Pinterest Tag, Bing Tag, and virtually any other script.

HubSpot Analytics

76.6K sites

HubSpot is a marketing and sales software that helps companies attract visitors, convert leads, and close customers.

Google Analytics Enhanced eCommerce

58K sites

Google analytics enhanced ecommerce is a plug-in which enables the measurement of user interactions with products on ecommerce websites.

Quantcast Measure

56.9K sitesSaaSFreemium · Quote

Quantcast Measure is an audience insights and analytics tool.

Pinterest Conversion Tag

55.8K sites

Pinterest Conversion Tag allows you to track actions people take on your website after viewing your Promoted Pin.

Naver Analytics

54.4K sitesSaaSFreemium · Pay as you go

Naver Analytics is a Korean based analytics service.

Google Call Conversion Tracking

54.3K sitesSaaSFreemium

Google Call Conversion Tracking is conversion tracking that shows which search keywords are driving the most calls.

Plausible

47.4K sites

Guide

Plausible is an open-source alternative to Google Analytics.

Used byDocumenso

comScore

43.4K sitesSaaSFreemium · $$ · Subscription

comScore is an American media measurement and analytics company providing marketing data and analytics to enterprises; media and advertising agencies; and publishers.

Adobe Analytics

39.1K sitesSaaS

Adobe Analytics is a web analytics, marketing and cross-channel analytics application.

Vercel Analytics

34.8K sites

Guide

Used byDub,Supabase

VK Pixel

33.9K sites

VK is a Russian online social media and social networking service.

Liveinternet

32.8K sites

LiveInternet is a website analytics service that provides traffic statistics and performance rankings for various websites.

Tinybird

32.7K sitesSaaSFreemium · Pay as you go

Tinybird is a cloud-native data processing platform that allows developers and data teams to build real-time data pipelines and perform complex data transformations and analysis at scale.

Used byDub,Ghost

Google Ads Conversion Tracking

30.3K sitesSaaSFreemium

Google Ads Conversion Tracking is a free tool that shows you what happens after a customer interacts with your ads.

PostHog

27K sitesSaaSOpen sourceFreemium · Pay as you go

Guide

PostHog is the open-source, all-in-one product analytics platform.

Umami

25.6K sitesOpen source

Umami is a self-hosted web analytics solution. It's goal is to provide a friendlier, privacy-focused alternative to Google Analytics and a free, open-sourced alternative to paid solutions.

Ahrefs

23.6K sites$ · $$

Ahrefs is an online toolset utilised for search engine optimisation (SEO) and competitor analysis, which permits users to analyse their website's performance, track keyword rankings, identify backlink opportunities, and research competitors' websites, among other features.

Mixpanel

22.2K sites

Guide

Mixpanel provides a business analytics service. It tracks user interactions with web and mobile applications and provides tools for targeted communication with them. Its toolset contains in-app A/B tests and user survey forms.

Used byPicPay

VWO

21.4K sitesSaaS$$ · Subscription

VWO is a website testing and conversion optimisation platform.

Baidu Analytics (百度统计)

21K sites

Baidu Analytics (百度统计) is a free tool for tracking and reporting traffic data of users visiting your site.

CallRail

20.8K sitesSaaSPay as you go · Subscription

CallRail is a service that tracks and manages your phone leads, helping businesses to determine which marketing campaigns are driving quality leads.

BugSnag

20.8K sitesSaaSPay as you go · Freemium · Subscription

Bugsnag is a cross-platform error monitoring, reporting, and resolution software.

Contentsquare

19.5K sitesSaaSQuote

Contentsquare is an enterprise-level UX optimisation platform.

Vercel Speed Insights

17.3K sites

Guide

Vercel Speed Insights provides you with a detailed view of your website's performance metrics, based on Core Web Vitals.

Used byDub,Supabase

Azure Monitor

17.1K sitesSaaSPay as you go

Azure Monitor collects monitoring telemetry from a variety of on-premises and Azure sources. Azure Monitor helps you maximise the availability and performance of your applications and services.

Amplitude

16K sitesSaaSFreemium · Quote · Subscription

Amplitude is a web and mobile analytics solution with cross-platform user journey tracking, user behavior analysis and segmentation capabilities.

Sift

14.9K sitesSaaS$$ · Subscription

Sift is a CA-based fraud prevention company.

Ahoy is a Ruby gem that provides simple and powerful analytics for Ruby on Rails applications.

Siteimprove

12.9K sitesSaaSQuote · Subscription

Siteimprove is a digital analytics and content QA platform.

ExactMetrics

12.5K sitesFreemium · $ · Subscription

ExactMetrics (formerly Google Analytics Dashboard for WP) plugin helps you properly setup all the powerful Google Analytics tracking features without writing any code or hiring a developer.

Leadfeeder

12.4K sitesSaaSFreemium · $$ · Subscription

Leadfeeder is a B2B visitor identification software that tracks and identifies companies that visit your website.

Lucky Orange

11.5K sitesSaaSFreemium · $ · Subscription

Lucky Orange is a conversion optimisation tool with features including heatmaps, session recording, conversion funnels, form analytics, and chat.